The future of app marketing in a privacy-centric age
Presented by Adikteev The mobile ad industry is built on data. And as most marketers know, in 2021, Apple unceremoniously turned the industry on...
The app marketing strategies that drive revenue and retention
Presented by Adikteev Retargeting is a critical component of any mobile marketing strategy in 2022, especially in an extremely crowded marketplace where everyone is...
Marketing-driven revenue from mobile apps has grown 80% since 2016
Marketing-driven revenue from mobile apps has grown 80 percent since 2016, according to a new report from mobile attribution and marketing analytics firm AppsFlyer...
AppsFlyer says retaining users is still a challenge for app marketers
Retaining app users over time continues to be a major challenge for app marketers, according to a new report from mobile app measurement and...
3 things that will help your app pay off from the start (VB Live)
What does it take to get your app noticed? And then how do you make that awareness pay off? Join our upcoming VB Live...
Strengthening your app monetization super powers (VB Live)
Every app developer starts out wanting to build an awesome app. But monetizing that awesomeness is often thought about much later, with very mixed...
App downloads soared in December — but so did marketing costs
While marketing costs went up in December, the cost of advertising games actually fell.
Voxel boosts mobile app install rates 50-200% by automating instant app-trial ads
Mobile app developers have yet another tool in their user acquisition arsenal today: Voxel has released a significant update to its existing “try before you buy”...
Half-price mobile users: SessionM launches self-serve mobile user acquisition market
Now you can buy users like you buy potatoes — and on sale, to boot. The mobile user-acquisition wars just took a new turn: SessionM...
AppLift raises another $7M for mobile-game marketing
The new funding and new hires show the company plans to accelerate its growth worldwide, including in Asia.