Anzu advances in-game ad offerings with Amex Ventures investment
Advertising solutions company Anzu announced today that it has received a new investment from Amex Ventures. The undisclosed amount will accelerate Anzu’s mission to...
40% of U.S. gamers play PC, console and mobile games | Comscore
Global media measurement firm Comscore has published a new study in partnership with in-game advertising platform Anzu on the habits of U.S. gamers. According...
Anzu gets patent for tracking ad viewability in 3D environments
Anzu.io, an in-game ad company, said it has been granted a patent for its ad tracking technology which measures viewability in 3D environments. The...
Anzu will bring in-game ads to Socialpoint’s Dragon City
Anzu and Zynga‘s Socialpoint division have partnered to bring “intrinsic” in-game ads to the popular Dragon City mobile and PC game. Advertisers will be...
NBCUniversal and Anzu form in-game ad partnership
NBCUniversal and Anzu.io have partnered up to explore new in-game advertising opportunities. This team-up is a step back into the games industry for NBCUniversal,...
Ubisoft extends partnership with Anzu for in-game ads
Ubisoft and Anzu announced today they are extending their partnership. The two companies say they have found success with their ads in games like...
Admix raises $25M for in-game advertising as brands seek gamers
Admix has raised $25 million to build its platform for in-game advertising. The timing is good because brands continue to target lucrative consumers who...
How to make it as a mobile games publisher
Presented by Anzu The pandemic has seen millions of people turn to mobile gaming to pass the time, resulting in a huge influx of...
Anzu teams up with Roblox creators for in-game ads
Anzu is teaming up with Roblox creators to develop in-game advertising on the Roblox gaming platform. Anzu said that its dynamic in-game ad solution...
Anzu taps Human Security’s anti-fraud protection for in-game ads
In-game ad firm Anzu has teamed up with security firm Human Security to bring antifraud protection to Anzu’s platform. Human Security protects against sophisticated bot...