Rovio Chief Commercial Officer Alex Lambeek lays out the success of Angry Birds as a marathon of cross-pollination with multiple brands and business partners.
The original Angry Birds, which came out in 2009, and its spinoffs have achieved more than 3 billion downloads, according to Rovio. An animated film based on the franchise is coming out next year, so its very important to Rovio that the new game do well and continue public interest in Angry Birds.