Grim but real player stats: 85 percent of social gamers do not return after the first day playing
Some of the stats about social gamers are kind of scary.
Claritics and Badgeville team up to gamify the enterprise
Claritics supplies the intelligence, while Badgeville brings the platform.
Videos ad views soar past 100M in August on Flurry mobile network
Flurry generated more than 100 million video views in August for its video ad network service. And those ads are proving to be effective at getting users to install new apps.
YoYo Games builds monetization and analytics services into its game development tools
YoYo Games is making it easy to tap monetization and analytics services from within its cross-platform game development tools.
Flurry Personas uses analytics to target apps at consumers
Flurry is launching its new service to help app creators build more relevant features, target ad campaigns, and earn more advertising revenue.
Games could predict whether you’re color blind, a gambler, or have ADD
Lukasz Twardowski, a young Polish entrepreneur, recently made an unexpected discovery. By analyzing data from video games, he thinks he’ll be able to predict...
Activision taps Swrve for mobile game analytics and A/B testing
Activision Blizzard and Swrve are proving that mobile games are as important as those for consoles.
Apsalar lets developers target (and retarget) audiences for mobile apps
Apsalar is introducing its "behavioral advertising solution," called ApEngage. It helps app makers target audiences and make money from them.
App Annie launches analytics for Google Play Android apps
App Annie, a provider of app-store analytics, announced today that it has launched its free and premium products for Google Play, the Android App...
Swrve’s analytics let you test what your users want (exclusive)
Swrve debuted its analytics program last year to give developers real-time feedback on the behavior of gamers. Now it is launching a way to...