Consolidation wave grows as Dutch mobile game marketer iQU buys HoneyTracks analytics startup
The deal is one of many taking place in the middleman market for understanding and monetizing mobile games.
Pushing into game services, Unity buys predictive analytics startup Playnomics (exclusive)
Unity Technologies is expanding beyond its game engine to services with the acquisition of Playnomics, which provides predictive analytics for game developers, GamesBeat has...
Splitforce takes analytics-based feedback test to Chinese game market
Splitforce hopes to get a jump on rivals in China.
Wargaming’s Austin office doubling in size to focus on analytics
Analytics experts are in high demand at Wargaming. This shows the need for a new skill in the free-to-play games market.
Little fingers love big touchscreens: Kids favor tablets over smartphones for games
The data shows how the next generation will use mobile games, and that tells developers what to prioritize.
Localytics overhauls its web and mobile apps analytics platform (exclusive)
Localytics can provide its analytics services across 20,000 apps with 1 billion users.
Playnomics raises $5M to fuel data science for digital games
Playnomics PlayRM service helps predict which users should be targeted with special offers inside games.
Mobile-and-social app analytics firm Swrve raises $6.25M (exclusive)
Swrve enables game publishers to test different outcomes and see which path leads to the best monetization.
Best day to launch your mobile game? Chartboost says it’s Monday through Wednesday
Chartboost has analyzed the best days to launch a mobile game and the busiest days to download.
Flurry’s knowledge is power as it raises a whopping $25M for mobile app analytics
Flurry-powered apps collect data from more than 700 million mobile devices a month.