Analytics Archives - Page 2 of 6

$1B in ad spend and 2.1B installs: How Singular helps Supercell, Kabam, Twitter

Posted byby GamesBeat
September 8, 2015
2 min

Localytics does analytics, sure, but also mobile marketing automation. Tune is known for attribution and mobile marketing measurement, but just added marketing automation as well. Tapjoy is an ad network, a mobile user acquisition specialist, does app marketing automation, and more.

Continue Reading
2 min

deltaDNA's visualization of "player-centric Smart Ads"

Player marketing firm deltaDNA enters in-game advertising

Posted byby GamesBeat
July 27, 2015
2 min

deltaDNA, a mobile games-focused analytics and marketing company, is today announcing it is getting into in-game advertising. SmartAds is the name of its new...

Continue Reading
2 min

6 ways mobile marketing automation boosts app engagement and monetization

Posted byby GamesBeat
May 2, 2015
4 min

Acting on these tips should be a good start for any developer looking to increase their app's engagement, retention, and overall revenue.

Continue Reading
4 min

Toronto and Montreal: the VB Mobile Roadshow is coming

Posted byby GamesBeat
March 31, 2015
1 min

A few spots are still available. Now would be a really good time to grab one of them.

Continue Reading
1 min

BioShock Remastered is joining Discord Nitro.

Mobile developers: We’re coming for you (in Seattle, Vancouver, Toronto, and Montréal)

Posted byby GamesBeat
March 6, 2015
2 min

The industry now has more than 30 billion-dollar mobile-first or mobile-only companies. It’s the fastest-paced, most competitive, and quickest-growing section in history. The rewards are...

Continue Reading
2 min

Big Data and mobile analytics: Ready to rule 2015

Posted byby GamesBeat
January 22, 2015
4 min

2014 was a big year for big data, a term that gradually gained momentum to become one of the most talked-about subjects in the...

Continue Reading
4 min

Mobile app analytics: What winning mobile developers use (webinar)

Posted byby GamesBeat
January 20, 2015
1 min

What KPIs matter, what KPIs don't ... and how can you tell the difference? That's just one of the question we'll be answering in a free webinar next week.

Continue Reading
1 min

Apsalar pulls free mobile attribution analytics, shifts to all-paid model

Posted byby GamesBeat
December 16, 2014
2 min

In the mostly free mobile analytics market, niche contender Apsalar is pulling its free mobile attribution product and shifting to an all-paid model. “Effective...

Continue Reading
2 min

Berlin’s Adjust app analytics firm raises $7.6M as it expands overseas

Posted byby Dean Takahashi
September 8, 2014
2 min

Adjust is expanding overseas and wants to bring transparency to mobile marketing.

Continue Reading
2 min

Do you really know who's using your app? You should!

Posted byby GamesBeat
August 26, 2014
3 min

If you're an app developer with few users, or conversely, have plenty of users but not enough revenue, or your users go dormant, you might be missing the right kind of data.

Continue Reading
3 min