VR arcades are playing a leading role in the consumer market
The “VR hype cycle” used to explain the relatively slow rate of adoption for VR refers mostly to the consumer market, and in large...
The WebXR API opens the door to a new breed of cross-reality games
Last May I pointed to WebVR games as one of the VR industry’s biggest potential sweet spots for generating widespread traction because the combination...
VR’s marketing conundrum — and how to fix it
Most VR content is built on game engines like Unity. VR creators are placing all their chips on the premium engines such as Unity...
XR Basefund never existed (Updated)
CORRECTION: December 18, 2019. Since the publication of this article, it has become known to the author that the “XR Basefund” has never existed...
Social VR is evolving, and AltspaceVR paid the price
Last month, AltspaceVR, one of the most beloved startups in the burgeoning, albeit struggling, VR consumer industry announced it was shutting its doors due...
VR’s high fidelity obsession is holding it back
The virtual reality industry needs to temper its obsession for all things high fidelity. Last November, I pointed to underwhelming content as the biggest...
WebVR gaming is virtual reality’s sweet spot
One of the first major categories that will firmly root the VR industry into the mainstream will be gaming. It makes sense that, at...
Virtuleap hackathon generates a bunch of WebVR projects
Virtuleap is running a global WebVR Hackathon that is yielding a wide variety of projects that allow virtual reality apps to be viewed via...
Why VR content outside of games and entertainment is failing
Many content creators in the virtual reality space are struggling at the moment. VR content companies that aren’t making a game or something that...
Why we’ll soon see Pokémon-free zones
Back in 2006, I remember wondering how many people were literally walking to their doom at any given time because their eyes were glued...