YellowHead: Advertisers get 3 seconds to grab attention in a social casino game
Social casino game players aren’t the type to pay attention to ads. So advertisers have exactly 3 seconds to grab a user’s attention with...
New data analysis tools are amping up game UA creative testing (VB Live)
Presented by yellowHEAD Creative is the key to user acquisition for game developers, and data is the key to optimizing for your target audience,...
Alison machine learning predicts mobile ad campaign results
YellowHead has launched Alison, a machine learning technology that predicts how mobile advertising campaigns, known as paid user acquisition, will turn out. The Israeli...