NativeX and Loot partner to pay you $1M to promote brands, games on mobile
The partnership between mobile ad platform NativeX and social promotion shop Loot could pay off.
New App Annie product offers detailed demographics of over a billion app users
For the first time, mobile publishers can quickly assess the demographic profile of their users, compare it to those of their competitors’ apps, and easily make accurate...
Want 543X more effective mobile ads? Here's how: Rescue gamers
The key take-away? When you give something to get something, you can get a lot.
Mobile app monetization: Freemium is king, but in-app ads are growing fast
80 percent of developers reported that less than five percent of their users made even one single in-app purchase
MediaBrix says in-game mobile-reward ads get over 90 percent engagement rates
MediaBrix released its third semi-annual report on social and mobile gaming today, saying that its in-game reward ads are generating huge returns for free-to-play...
Top 10 mobile advertising companies: The VB Index report
Google is in. Facebook is in. So are Chartboost, Flurry, and InMobi. HasOffers, Tapjoy, Millenial, and SponsorPay all also made the cut. The VB...
Mediabrix’ in-game ads are generating $200 CPMs — 180 times more than traditional ads
Mobile and social gaming ad platform Mediabrix says it’s found the key to monetize games — it’s those “breakthrough moments” when you beat a...
Hey, devs, PaeDae’s Bartr turns advertising into a free service
Does advertising always have to operate within a pay to play model? PaeDae doesn't think so.
Mobile-app advertising platform SponsorPay doubles revenue in 2012
Advertising on mobile platforms continues to grow, and SponsorPay is one of the companies at the forefront.
Point this app at your TV screen and it overlays all kinds of augmented-reality goodies
Intel-funded startup Telibrahma uses image recognition technology to deliver augmented reality ads to your smartphone via your TV.