Advrty brings native ads to virtual reality
Advrty wants to offer a new avenue of monetization for virtual reality developers, which doesn’t involve full field-of-view pop-up ads. Instead, it’s a platform...
Harpooning the whale in a volatile mobile ad market (webinar)
Don’t be left behind. Learn how to capture the best users and customers in today’s hyper-competitive mobile ad market from those winning at it...
FIFA 16, Halo 5 lead consoles back on top of game industry TV ads
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending...
User acquisition costs go up, up, and away in August
User acquisition costs are on the rise again — as we recently predicted — this time cracking a significant milestone in the month of...
Supersonic launches super-simple rewarded video ad placement tech, gets 25% first-day adoption
If you’re a mobile game publisher, rewarded video is an extremely important revenue stream. It’s also challenging to integrate into your game mechanics. To...
Programmatic ad buying continues its march to premium mobile video inventory
Aerserv announced programmatic access to its high-quality mobile video advertising inventory today. The move will enable brands to buy mobile video via real-time automated bidding, just like many already buy lower-quality display advertising.
SuperAwesome’s new ‘compliance as a service’ platform promises kid-safe ads
Kids Web Services allows parents to grant permission for digital services for children.
Millennial Media announces 100% viewability guarantee for in-app mobile ads
You might think that if you pay for an ad, someone will actually see it. How naive.
Here’s what those free apps with ad support really cost you: 79% more data use
Mobile ads are hurting your phone's battery, processor, and data plan.
Mobile marketing: winning at ‘brandvertising’
Can traditional brand advertising work on mobile? The answer is a definitive yes.