How marketers should advertise to mobile gamers during the holidays | Unity
Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues...
Unity outperforms guidance in Q2 2024 despite leadership changes
Unity Technologies earned just shy of $450 million in revenue in Q2 2024, outperforming guidance and analyst expectations. While this is down 2% from...
Gaming competes with YouTube for Gen Alpha’s attention, ad recall | Precise TV
Gaming is the third most popular media platform among Gen Alpha according to a new study from Precise TV and Giraffe Insights. According to...
Gamesight compares ad networks for PC and console games
Gamesight, an ad tech firm specializing in PC and console games, conducted a research study to definitively answer which marketing channel is most effective...
Verve Group finds new ways to advertise to gamers
Advertising was, at one point, pretty straightforward. For a time in our history, everyone watched TV. You’d pay some folks to make you an...
Why traditional advertising needs to be kicked to the curb in Web3
It seems pretty clear that traditional advertising isn’t going to work in whatever the metaverse will turn out to be — after all, what...
Ads are back in: Monetizing beyond subscriptions and transactions in gaming
The rapid growth of direct-to-consumer streaming platforms has proven that subscriptions are viable. Subscription options have seen a massive increase as console, platform, and...
Facebook will bring AR ads to the News Feed fall 2019
Would you interact with a digital ad featuring polls, games, augmented reality (AR), or some Frankensteinian combination of the three? Facebook seems to think...
Are mobile games the new TV for advertisers?
Are mobile games the new TV? In many ways, mobile games are everything appointment TV once offered, but with additional benefits and challenges. If...
Singular: Mobile marketers waste money by spending at wrong times
Mobile marketers are promoting apps on their own timetables, not on consumer readiness, and the result is wasted time, effort, and money, according to...