Successful ad strategies include gen AI, genre-bending, gamification | AppLovin
AppLovin today released its second yearly report on Performance-Driven Ad Trends, in which it illuminates some of the most successful ad strategies and trends...
Ads are back in: Monetizing beyond subscriptions and transactions in gaming
The rapid growth of direct-to-consumer streaming platforms has proven that subscriptions are viable. Subscription options have seen a massive increase as console, platform, and...
Facebook will bring AR ads to the News Feed fall 2019
Would you interact with a digital ad featuring polls, games, augmented reality (AR), or some Frankensteinian combination of the three? Facebook seems to think...
Nearly 60% of mobile gamers watch an ad or take a survey 10 times a week
More than half of highly engaged mobile games watch video ads, complete surveys, or install apps to earn virtual in-game currency rewards, according to...
MediaBrix says in-game mobile-reward ads get over 90 percent engagement rates
MediaBrix released its third semi-annual report on social and mobile gaming today, saying that its in-game reward ads are generating huge returns for free-to-play...
Mediabrix’ in-game ads are generating $200 CPMs — 180 times more than traditional ads
Mobile and social gaming ad platform Mediabrix says it’s found the key to monetize games — it’s those “breakthrough moments” when you beat a...
Global ad spending in video games to top $7.2B in 2016
The global market for ads in video games is expected to grow from $3.1 billion in 2010 to $7.2 billion in 2016. Market researcher...
Microsoft’s Kinect and Windows Phone 7 marketing blitz to top $1B
If you haven’t heard of Microsoft’s Kinect yet, it will no doubt be hammered into your head over the next few weeks as the...
Virtual goods sales are overtaking ad revenues on the iPhone
Virtual goods are becoming pretty real on the iPhone. Revenue from the sale of virtual goods is now overtaking ad revenue on the iPhone,...