Google’s Lee Jones on how marketing will impact the future of mobile gaming Posted byby Dean Takahashi August 15, 2016 10 min In the past couple of months, Google, Apple, and Facebook have all announced major changes to user acquisition tools, as well as the app... Continue Reading 10 min
Top 10 mobile advertising companies: The VB Index report Posted byby GamesBeat January 21, 2014 1 min Google is in. Facebook is in. So are Chartboost, Flurry, and InMobi. HasOffers, Tapjoy, Millenial, and SponsorPay all also made the cut. The VB... Continue Reading 1 min
Mobile game monetization startup PlayHaven’s new COO: ‘There is life after Google’ Posted byby Dean Takahashi January 30, 2013 2 min Charles Yim served as head of mobile application partnerships at Google. Continue Reading 2 min
YoYo Games builds monetization and analytics services into its game development tools Posted byby Dean Takahashi August 13, 2012 2 min YoYo Games is making it easy to tap monetization and analytics services from within its cross-platform game development tools. Continue Reading 2 min
Papaya Mobile’s new ad-exchange program could lure new developers to the platform (interview) Posted byby Dean Takahashi August 1, 2012 15 min Chief executive and cofounder Si Shen discusses Papaya Mobile's new mobile traffic exchange, AppFlood. Continue Reading 15 min
Google says game developers can rely on ads for income Posted byby GamesBeat February 10, 2011 2 min As mobile app developers figure out the best ways to make money, Google wants to convince them that mobile ads can be a lucrative... Continue Reading 2 min