Admix merges with Landvault to move into making metaverse experiences
Admix is merging with Landvault, a builder in metaverse worlds like The Sandbox and Decentraland, as it pivots into Web3. The combined company will...
GamesBeat Summit: What brands need to understand about the metaverse
The metaverse is big news throughout the game industry, and for brands overall. The question is becoming, how can brands get traction in the...
Why traditional advertising needs to be kicked to the curb in Web3
It seems pretty clear that traditional advertising isn’t going to work in whatever the metaverse will turn out to be — after all, what...
Admix raises $25M for in-game advertising as brands seek gamers
Admix has raised $25 million to build its platform for in-game advertising. The timing is good because brands continue to target lucrative consumers who...
Anzu teams up with Roblox creators for in-game ads
Anzu is teaming up with Roblox creators to develop in-game advertising on the Roblox gaming platform. Anzu said that its dynamic in-game ad solution...