Mobile gaming market shows tentative signs of growth again | Adjust
The mobile gaming market shows positive signs of life in early 2025, according to the latest report from analytics company Adjust. The company released...
Mobile gaming still shows promising growth in 2024 | Adjust x AppLovin
Analytics company Adjust today released its Gaming App Insights Report, in partnership with AppLovin and SparkLabs. The new report features insights and data on...
Adjust/Zoomd: Despite iOS privacy updates, Meta still tops user acquisition channels
Despite Apple’s privacy updates last year, Meta is still a top channel for user acquisition, according to a report by mobile experts Adjust and...
Why connected TV is relevant for game developers and marketers
Connected TV is slowly but steadily taking over the entire world of television. The term encompasses seven big internet-connected platforms — the plugins Roku,...
Adjust: Mobile gaming accounts for 50% of user acquisition spending
Gaming remains the largest category for user acquisition on mobile devices — accounting for 50% of all user-acquisition ad spending — according to mobile...
The early decision that helped Adjust go from startup to global success
The second day of GamesBeat Summit 2021 offered attendees a look at companies that skyrocket from startup to big success, and how they faced...
Adjust: India and Argentina lead the world in mobile gaming growth
India is the fastest-growing region for both apps and games in the world, while Argentina has the highest growth rate in mobile games relative...
Adjust: Americans spend $20.78 a month on app subscriptions
Mobile measurement firm Adjust has launched a subscription-tracking service and released a report that found people in the U.S. spend an average $20.78 a...
Adjust and Unity: Hypercasual mobile games grew 72% in March
Hypercasual games, or mobile titles folks can play in a minute or less, grew 72% in the quarter ended March 31 as players turned...
Adjust CTO Paul Müller: Hypercasuals have permanently changed the app marketing playbook
Presented by Adjust The rise of hypercasuals in the gaming app space is dramatically transforming the industry and how automation is being used, says...