Mobile advertisers are falling in love with ‘playable ads’
Mobile advertisers are warming up to “playable ads,” or mobile advertisements that allow a player to experience part of a game immediately. That’s one...
What do video, playable ads, and top-grossing apps have in common? (VB Live)
In a 4M+ app marketplace, how do mobile game giants like Ketchapp and Pocket Gems stay ahead of the crowd? Catch up on this...
How one leading publisher stays ahead of the LTV curve (VB Live)
How are the top-grossing app developers growing and acquiring high-quality users at scale? What channels and formats are the best fit? And how do...
Essential app install formats: How Pocket Gems pushed ‘Episode’ to 3 million WAUs (VB Live)
With millions of competitors, how are the top game companies growing and acquiring high-quality users at scale? Pocket Gems has been working since 2009...
Mobile game stats every publisher needs to know for 2017 (VB Live)
In a 4M+ app marketplace, how do the top publishers continue to elbow their way out of the crowd and keep growing their revenue?...
Opera Mediaworks’ Will Kassoy on creating a billion ad impressions — per week
Opera Mediaworks bought mobile video ad platform AdColony in 2014. At that time, Will Kassoy’s Los Angeles company had more than 100 employees. Now,...
GamesBeat 2016 panel delves into balancing monetization and retention
Everybody wants to make money with free-to-play games, but they don’t want to turn up the monetization so high that it turns off loyal...
Analysis of 10 billion mobile video ads shows what gets your app installed
Financial dudes like strong musical endings. Arcade games players, not so much. Those are a few of the findings of AdColony’s new study on...
5 steps to maximize mobile monetization in Q4
This sponsored post is produced by AdColony. Mobile video advertising is continuing to grow in favor among Fortune 500 brands, and Q4 will be...
Why Opera Mediaworks acquired rewards company Yvolver
It’s all about retention. That’s why Opera Mediaworks announced this week that its had acquired Yvolver. Headed by game veteran Steve Nix, the Dallas-based...