The DeanBeat: What’s at stake in Apple’s potentially apocalyptic IDFA changes
The Identifier for Advertisers, also known as IDFA, seems like an unlikely candidate for causing an apocalypse in mobile games, advertising, and the iPhone...
AdColony: 89% of mobile app and game publishers use video ads
Eighty-nine percent of the top-grossing mobile app and game publishers use some form of video ads, according to an annual publisher survey from mobile...
Make mobile advertising easier, please
Presented by AdColony If you’re a mobile app developer today, you face a vast, LUMA-like ocean of choices when it comes to how you...
AdColony launches $5 million fund for publisher in-app monetization
Mobile performance marketing firm AdColony has launched a $5 million fund to encourage publishers to adopt its in-app monetization technologies. The Advanced Monetization Program (AMP)...
Are mobile games the new TV for advertisers?
Are mobile games the new TV? In many ways, mobile games are everything appointment TV once offered, but with additional benefits and challenges. If...
The best ad targeting strategy isn’t always the obvious one
Presented by AdColony Hulu, Spotify, Instagram. All three apps have a different purpose and cater to different wants and needs. But what’s something that...
AdColony: Brands are worried about unsafe content and fake news on Facebook, social media
Brands have moved quickly to spread their message through social media and influencers. But those brands have also run into unsafe content, such as...
Gameplay as advertising — does it work?
Presented by AdColony In a recent survey of the world’s top-grossing app developers, playable ads were one of the two ad units that publishers...
AdColony: Scheduled events beat user-generated content in mobile-app engagement
Scheduled and dynamic events beat user-generated content when it comes to keeping users engaged, according to mobile-ad firm AdColony‘s Summer 2017 Mobile Publishing Survey. AdColony...
AdColony launches Aurora HD interactive video ads to engage mobile users
AdColony has launched its Aurora HD interactive video ads as the latest part of its mobile advertising platform. Aurora is AdColony’s answer to the...