U.S. remains leader in casual game ad spending | Mintegral
The U.S. solidified its position as the top global market for app advertisers, with game ad spending increasing by 0.46% year-over-year, despite a highly...
IAB study: Gaming accounts for less than 5% of ad spending
The popularity of gaming is growing, but ad spend is not keeping up according to a new study from the Interactive Advertising Bureau (IAB)...
AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020
The app advertising market is expected to grow 136 percent from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new...