AppsFlyer: Mobile app and game fraud has dropped 30% to $1.6 billion since 2019
AppsFlyer said mobile app and game fraud was $1.6 billion in the first six months of 2020, down 30% from a year ago, based...
Adjust rejected 200 million fraudulent app installs in 2019
Adjust has rejected nearly 200 million fraudulent app installs so far in 2019, saving clients about $450 million in ad spend and allowing them...
How Adjust is organizing a coalition against mobile ad fraud
Multiple reports say that mobile ad fraud rates could be costing advertisers and publishers billions of dollars a year. That’s a big tax on...
AppsFlyer launches Protect360 to deal with billion-dollar ad fraud problem
Mobile tracking and marketing firm AppsFlyer announced today its Protect360 platform to help mobile advertisers deal with the cost of mobile ad fraud. AppsFlyer...
AppsFlyer helps mobile advertisers beat back ad fraud via machine learning
AppsFlyer is helping mobile game and app developers deal with the severe problem of fraudulent advertising responses via third-party ad networks. In doing so,...
The future of mobile user acquisition and attribution
Adjust chief technology officer Paul Muller had a warning for attendees at our recent GamesBeat Summit 2017 event when it comes the future of user...
How Next Games stopped ad fraud in The Walking Dead: No Man’s Land
You could say that a lot of the users in The Walking Dead: No Man’s Land mobile game were zombies. That’s because they just...
Europe’s mobile attribution and analytics firm Adjust adds four new offices in two months
European mobile attribution and analytics firm Adjust is on the expansion path; the company has opened four offices in just two months. Berlin-based Adjust...
Uh oh: Mobile user acquisition fraud almost doubled in 2015
Last year about a third of mobile developers and publishers said they were cheated when acquiring new app users. This year, that number has jumped to almost two thirds.