Adweek’s 100 most influential leaders in marketing, media, and tech has a few notable gaming execs interspersed among the usual suspects — Activision CEO Bobby Kotick is at 27, and EA’s Andrew Wilson is at 58.
Turns out kids are really good at convincing their parents to buy them stuff. “Interactive Gaming Toys,” a new report from industry-tracking company The NPD group, found that parents spent an average of $131 on toys-to-life games over the last six months.