Why ex-Activision Skylanders executive is marketing Osmo’s educational games
Skylanders inaugurated the “toys to life” industry that combined physical toys and digital games. It became a billion-dollar business for Activision, and John Coyne...
Activision Publishing CEO Eric Hirshberg is leaving in March
Eric Hirshberg, the CEO of Call of Duty and Destiny publisher Activision Publishing, will leave his job after eight years in March. Hirshberg just...
To brand or not to brand your next video game
To brand or not to brand is one of the oldest discussions in video games. Adding a popular brand like Harry Potter could be...
November NPD 2017: Call of Duty: WWII leads $2.7 billion month as sales are up 30% year-over-year
The video game industry was booming last month as holiday spending kicked in. Spending was up across the board, totaling $2.68 billion and up...
Yes, loot boxes and card packs reek of gambling
Loot boxes are inescapable now. You will no doubt have encountered them already, as they are seemingly compulsory in every major new game. Perhaps you’ve opened some Hearthstone packs, which bristle with magic and static electricity as their contents is revealed.
Call of Duty: WWII — Playing a badass female leader in the French Resistance
Call of Duty: WWII is an ode to the heroism of the Second World War, but not all of the heroes are familiar. In...
Call of Duty: WWII should have cut its clumsy racism subplot
You can’t go home again is not just a book I haven’t read, it’s also a feeling I’ve had about the Call of Duty...
Call of Duty: WWII’s launch brings in $500 million, doubling Infinite Warfare
Activision announced today that Call of Duty: WWII generated over $500 million in worldwide sales in its first three days of release (or “opening weekend,”...
Call of Duty: WWII — Sledgehammer Games’ best tips for getting good at multiplayer
Death is inevitable in Call of Duty multiplayer. But you can always find ways to survive longer in a multiplayer round, and we caught...
Call of Duty: WWII — Sledgehammer’s 3-year journey to bring Call of Duty back
Michael Condrey, studio head and cofounder of Sledgehammer Games, has just completed a three-year march to take Call of Duty back to the Second...