Activision goes retro again with remastered Spyro Reignited Trilogy
Activision scored big last year with its remake of the Crash Bandicoot N. Sane Trilogy. And it is turning to another video game classic...
Amazon powers cloud servers for 90% of large game companies
More than 90 percent of the world’s largest game companies use Amazon Web Services, which offloads online gaming infrastructure tasks to Amazon’s giant cloud...
Call of Duty: Black Ops 4 is coming from Treyarch this year, Activision confirms
Call of Duty: Black Ops 4, or if you prefer, Call of Duty: Black Ops IIII, is coming on October 12 as the latest...
Destiny 2 is Activision’s biggest PC launch ever
Though Destiny 2 was dethroned as the best-selling game of 2017 by fellow Activision release Call of Duty: WWII, it still set records when it...
Do game marketers hate the Super Bowl? GamesBeat Decides
On Sunday afternoon, a few hours before the Super Bowl, I went through my email in search of any reference to Super Bowl LII....
Why ex-Activision Skylanders executive is marketing Osmo’s educational games
Skylanders inaugurated the “toys to life” industry that combined physical toys and digital games. It became a billion-dollar business for Activision, and John Coyne...
Activision Publishing CEO Eric Hirshberg is leaving in March
Eric Hirshberg, the CEO of Call of Duty and Destiny publisher Activision Publishing, will leave his job after eight years in March. Hirshberg just...
To brand or not to brand your next video game
To brand or not to brand is one of the oldest discussions in video games. Adding a popular brand like Harry Potter could be...
November NPD 2017: Call of Duty: WWII leads $2.7 billion month as sales are up 30% year-over-year
The video game industry was booming last month as holiday spending kicked in. Spending was up across the board, totaling $2.68 billion and up...
Yes, loot boxes and card packs reek of gambling
Loot boxes are inescapable now. You will no doubt have encountered them already, as they are seemingly compulsory in every major new game. Perhaps you’ve opened some Hearthstone packs, which bristle with magic and static electricity as their contents is revealed.