Activision Publishing Archives

Posted inin Business

Activision’s Eric Hirshberg: Turning games into brands and other non-douche moves (exclusive interview)

Posted byby Dean Takahashi
February 12, 2012
10 min

Eric Hirshberg was an experiment when Activision Blizzard‘s chief executive hired Hirshberg as CEO of the Activision Publishing division about 18 months ago. Hirshberg...

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10 min

Posted inin Business

GamesBeat weekly roundup: DICE Summit news and more

Posted byby Dean Takahashi
February 11, 2012
2 min

Here’s some of the stories that ran only on GamesBeat this week. We’re running more stories exclusively on the GamesBeat section of VentureBeat now,...

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2 min

Posted inin Business

Call of Duty Elite: It’s not a douche move — Activision Publishing CEO Eric Hirshberg

Posted byby Dean Takahashi
February 10, 2012
3 min

Eric Hirshberg, chief executive of Activision Publishing, talked about the role that creative people should play in making decisions about running a video game...

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3 min

Posted inin Business

The Skylanders financial bet gets a lot bigger with Giants sequel

Posted byby GamesBeat
February 8, 2012
3 min

Skylanders Spyro’s Adventure was a sleeper hit last year, a unique cross-platform product that combined a video game with collectible real-world toys. Now, ahead of the...

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3 min

Posted inin Business

Next 90 days of Call of Duty: Modern Warfare 3 content unveiled, early access plan detailed

Posted byby GamesBeat
January 10, 2012
2 min

Two all-new multiplayer maps are coming soon to Call of Duty: Modern Warfare 3 as part of the game’s “Content Season,” nine consecutive months...

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2 min

Future consoles will offer more digital revenue opportunities.

Posted inin Business

For publishers, the next consoles mean new digital revenue streams

Posted byby GamesBeat
December 15, 2011
2 min

Sony’s PlayStation 3 and Microsoft’s Xbox 360 weren’t designed with a wide array of post-release revenue opportunities in mind, which has caused a number...

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2 min

Posted inin Business

Activision CEO on making Modern Warfare 3 the biggest launch ever

Posted byby Dean Takahashi
November 8, 2011
2 min

Activision Blizzard hopes its new Call of Duty game will help the company break all sales records for the third year in a row,...

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2 min

Posted inin Entertainment

Call of Duty consumes the time of four or five Activision studios (video)

Posted byby Dean Takahashi
September 6, 2011
2 min

Dave Stohl is one of the guys who decides how many developers Activision Blizzard puts to work on its Call of Duty games. With Call of...

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2 min

Posted inin Entertainment

Activision boss on what puts Call of Duty in a class by itself (video)

Posted byby Dean Takahashi
September 3, 2011
2 min

Eric Hirshberg, the president and chief executive of Activision Publishing ( a division of Activision Blizzard), is treating 6,000 Call of Duty fans to...

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2 min

Posted inin Entertainment

Activision exec argues that Call of Duty can keep growing its audience (video)

Posted byby Dean Takahashi
September 2, 2011
1 min

Call of Duty: Black Ops set new records for sales at its debut last November, making it the world’s most popular video game. Can...

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1 min