Activision outpaces EA, Bethesda for TV ad engagement and spending as holiday heats up
Console games remain the industry leaders in TV ad engagement as Activision, Electronic Arts, Bethesda Softworks and Nintendo all push new releases from some...
Call of Duty: Black Ops III sets record with $550M sales in three days
Call of Duty: Black Ops III generated $550 million in worldwide sales in its first three days. That gives Activision Blizzard the biggest entertainment launch...
Candy Crush Saga publisher King keeps losing players — but this didn’t deter Activision
King had a mixed third quarter, but it continues to bleed players as its older hits lose their luster. All three of King’s self-identified...
Activision’s stock price hits all-time high, closes up 7.5% after King deal
We woke up today to a world where Activision is now, overnight, one of the biggest mobile gaming publishers in the world. And Wall...
Activision’s $1.04B revenues surged past expectations last quarter
Activision is rocking the gaming world today with the news that it’s in the works to buy Candy Crush Saga publisher King for $5.9...
Activision buys Candy Crush Saga publisher King for $5.9B
One of the biggest publishers of traditional games in the world now also owns one of the biggest mobile publishers. Call of Duty, World...
Call of Duty: Black Ops III is getting modding and map-making tools on PC
The Call of Duty community will have the capability to help the next game in the series grow in ways the developer never predicted....
Activision says Destiny: The Taken King sets record for day one PlayStation 4 downloads
Activision Publishing and game developer Bungie announced today that Destiny: The Taken King is the most downloaded day-one game in PlayStation history. The expansion...
O’Donnell case is a window into Activision-Bungie creative-freedom dispute
Tension between creative freedom and business is often the norm with publishers and developers. In the alliance between publishing giant Activision and famed development studio Bungie over...
How to stay alive a few extra seconds in the Call of Duty: Black Ops III beta
Like most highbrow gaming aficionados, I hate Call of Duty. Not because of the gaudiness of its big-budget corporate hype, that its formula hasn’t...