IronSource launches A/B testing tool for ad monetization
Mobile monetization and marketing company IronSource today announced the launch of its A/B testing tool for ad monetization. IronSource‘s mediation platform (which figures out...
What the tech industry can learn from online game companies
Working for a company whose customer list is built around some of the leading brands in the mobile space, I didn’t think that it...
Splitforce takes analytics-based feedback test to Chinese game market
Splitforce hopes to get a jump on rivals in China.
Localytics overhauls its web and mobile apps analytics platform (exclusive)
Localytics can provide its analytics services across 20,000 apps with 1 billion users.
Activision taps Swrve for mobile game analytics and A/B testing
Activision Blizzard and Swrve are proving that mobile games are as important as those for consoles.
Swrve’s analytics let you test what your users want (exclusive)
Swrve debuted its analytics program last year to give developers real-time feedback on the behavior of gamers. Now it is launching a way to...