Why play-to-earn games are the key to the marketing and monetization challenge
The current game market is in a mode of intense consolidation, with new privacy issues clamping down on user acquisition — but also exploding...
Why traditional advertising needs to be kicked to the curb in Web3
It seems pretty clear that traditional advertising isn’t going to work in whatever the metaverse will turn out to be — after all, what...
Can crypto and blockchain gaming change the creator vs corporation narrative?
Gamers are feeling some kind of way about blockchain technology. They came out in furious force when major game studios like Square Enix, Zynga,...
How the metaverse will impact governance, privacy, fraud, identity, and more
As the metaverse coalesces, big players in the space are making enormous investments. And while there are many business opportunities in the various metaverses...
Why representation now means a much better metaverse-to-come
Building out the metaverse, where users interact in a virtual world in real time, raises many big questions, including, will this metaverse or new...
How popular content creators are building inclusive community with Facebook Gaming
What does it take to build an online gaming community — and why is a commitment to diversity and representation so important? It’s the...
Lessons game companies can learn from Unilever’s brand marketing strategies
There are more than 2.7 billion gamers worldwide, and the market will surpass $200 billion by 2023. Unilever, the global company with some truly...
Zynga pulls out the 2022 app monetization strategy crystal ball
Scott Koenigsberg, chief product officer at Zynga, joined Rina Hahm, head of NA-West at Meta Audience Network, onstage at this year’s GamesBeat & Facebook...
GamesBeat Summit: Why “gametainment” and brand is the future of game marketing
What do ice cream and games have in common? Not enough. In the consumer packaged goods world, brand is life. But in the game...
How cross-play gaming on Facebook is increasing retention, engagement, and more
Lotum has been building native mobile games on Facebook Gaming platforms since 2012, including its launch of 4 Pics 1 Word. Later on, they...