TabTale and Crazy Labs are creating a Jumanji mobile game.
TabTale and Crazy Labs are creating a Jumanji mobile game.
Categories

TabTale changes its name to Crazy Labs with focus on hyper-casual mobile games

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

TabTale got 2.6 billion downloads thanks to its past focus on kids educational games. But in the past couple of years, the Israeli company has focused on hyper-casual, casual, and licensed mobile games. As a result, it is changing its name to Crazy Labs.

Sagi Schliesser, CEO of TabTale and now the CEO of Crazy Labs, said in an exclusive interview with GamesBeat that the name change reflects the company’s new focus.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.