Synamedia is launching the white-label Senza connected TV hardware for the home.
Synamedia is launching the white-label Senza connected TV hardware for the home.
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Synamedia launches white-label cloud TV services to cut smart TV costs by 90%

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

Synamedia is launching its Senza white-label connected TV application that it says can slash costs by up to 90% using cloud technology.

The white-label solution for big media companies is aimed at changing the economics of on-screen content applications.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.