Kupiainen and Maria
Jiri Kupiainen and Maria Wagner of the Sustainable Games Alliance.
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Sustainable Games Alliance aims to make industry climate friendly

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

The Sustainable Games Alliance, a non-profit cooperative of game companies and trade associations, has formally announced its launch with the goal of making games the most sustainable form of entertainment on the planet.

The Sustainable Games Alliance creates specific and actionable ways to measure, understand and reduce the footprint of the global games industry, designed for the needs of people who make games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.