Survey says: Pokémon Go’s loyal fans remain everyday players, even as craze dies down

Pokémon Go is losing its Hypno-esque grip on consumers after its breakout summer last year, according to a survey by the marketing company Fluent LLC. Developer Niantic Inc. is celebrating the app’s one-year anniversary this year with plenty of real-world and in-game events, but Fluent found that 50 percent of people surveyed were “much less” interested in it compared to other mobile games.

The online survey was on June 14, and the 2,317 respondents were all ages 18 and up. Fluent asked the respondents a range of questions to gauge general interest, as well as questions based on whether or not the respondents currently have the app on their phone.