Superplastic's virtual characters.
Superplastic's virtual characters.
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Superplastic raises $20M to build entertainment brands in the age of NFTs and virtual characters

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Superplastic has raised $20 million to build a global entertainment brand in the age of nonfungible tokens, virtual characters, and viral videos.

The funding comes off Superplastic‘s successful auction at Christie’s for nonfungible tokens (NFTs) based on the virtual celebrities Janky & Guggimon. The company is betting that NFT art and other new business models will help it monetize characters like Janky & Guggimon, who have become viral synthetic celebrities or virtual beings. In collaboration with Christie’s, the company and its characters have also sold over $7 million in NFTs in 2021.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.