SuperData: Star Wars: Battlefront ‘won’t reverse’ EA’s luck with shooters

Electronic Arts is one of the most successful publishers on Xbox One and PlayStation 4, but it has had a shaky history with the crucial (and lucrative) shooter genre. And now, even as it prepares to use The Force to turn that around, that trend will likely continue.

Star Wars: Battlefront is one of the most anticipated games of the fall, and it also seems like it could help EA finally have something on par with Call of Duty on the years when it doesn’t have a Battlefield game. But research firm SuperData predicts that even if the multiplayer-focused Star Wars shooter from developer DICE sells more than 10 million copies across PlayStation 4, Xbox One, and PC, it’s not something that will put EA shooters on a path to repeated success. That’s because the publisher likely has to pay a hefty fee to use this Disney-owned license and because the Battlefield franchise, according to SuperData, is on the decline.