SuperData notes the rise of subscriptions in games.
SuperData notes the rise of subscriptions in games.
Categories

SuperData: Players who pay for subscriptions spend 45% more on games

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Market research firm SuperData reported that gamers who pay for subscriptions spend about 45 percent more for games than non-subscribers. That’s one reason why big game publishers like Sony, Microsoft, and Electronic Arts are betting more on subscription services.

SuperData, which media measurement giant Nielsen recently acquired, collected data on the top subscription services, demographic profiles, spending behavior, and in-game purchases of users that subscribe to a game service.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.