Supercell dreamed up that $9 million Clash of Clans Super Bowl ad in a hot tub

It’s amazing the ideas that people dream up in hot tubs.

Take the recent $9 million Clans of Clans TV ad — featuring an angry Liam Neeson — that aired during the Super Bowl. It had nothing to do with monetization or user acquisition, according to developer Supercell’s media lead Jimmy Lee. Instead, it was an idea the team came up with while sat in a hot tub as a tribute to existing players of the super-popular free-to-play mobile game, reports GamesIndustry.biz.