SuperAwesome's web services for kids.
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SuperAwesome’s new ‘compliance as a service’ platform promises kid-safe ads

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

SuperAwesome has launched its Kids Web Services to safely deliver advertising to children online, the company announced today.

The London-based company has created a digital marketing platform that it says is compliant with data privacy laws such as the Children’s Online Privacy and Protection Act (COPPA) in the U.S. as well as upcoming European Union regulations. It includes parental consent. The idea is to simplify life for developers who want to reach children on digital platforms with advertising — a somewhat risky business.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.