SuperAwesome brings kids’ social app PopJam to the U.S.

SuperAwesome‘s PopJam has been a hit in the United Kingdom, where it has more than a million kids using it. Now the social app for children is debuting in the United States.

The app is part of London-based SuperAwesome’s plan to become the biggest digital brand platform for kids in the world. It is targeted at ages 7 to 12, and the users spend an average of 45 minutes a day on the service.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.