SuperAwesome and Poki have teamed up.
Categories

SuperAwesome and Poki aim to target online U.S. family gamers with kid-safe ads

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

U.K.-based startup SuperAwesome and the Poki online games playground have teamed up to create kid-safe AwesomeAds to family gamers in the U.S.

London-based SuperAwesome has created a digital advertising platform that the company says can safely target children without running afoul of privacy regulations. The deal shows that the growing digital kids market is a big opportunity, with industry estimates saying the market could grow to $2 billion by 2018.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Join Now
Already a member? Sign in
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.