StreamElements launches merch platform for livestreamers

If you’re a content creator on sites like Twitch and YouTube, earning a living is a constant grind. Broadcast-tool company StreamElements wants to streamline that process. And its latest feature is its SE.Merch platform for helping creators to host and sell themed merchandise.

Merch is a great way for creators to generate revenue. Streamers often have a relatively small audience of dedicated fans. And products like T-shirts and coffee mugs provide a way for those viewers to spend even more money on a channel. It also makes that audience feel more connected to their favorite broadcasters.