StreamElements helps brands partner with influencers without leaks

Let’s say you have a trailer for a new season of content for your popular live-service game. And someone on your marketing team has the idea to work with influencers to debut the video. That’s a nice thought, but it’s also a logistical nightmare. Every streamer introduces several new points of failure; the video could leak early or end up looking terrible. This is a challenge even for large PR teams. But that is where the StreamElements comes in with a solution that makes it easy to handle this sort of simultaneous broadcast across multiple channels.

StreamElements provides a set of production tools for creators on YouTube, Twitch, and Facebook Gaming. Its latest feature is SE VideoDrop Live that enables brands, game developers, and others to launch a video on multiple streaming channels all at the same time. This tool enables marketing teams to take advantage of influencer audiences without having to turn over any of the actual material to the influencers themselves. This maintains control over sensitive promotional content without the risk that an influencer is going to share it early.