Stop copying and start innovating: Why you must define your own niche market

This sponsored post is produced in association with Murka. 

Novelist Herman Melville once said, “It is better to fail in originality than to succeed in imitation.” While that may suggest you’ll have to stomach some failures to succeed, in today’s gaming marketplace flooded with imitations, originality is essential to stand out and find an audience worth serving. And the safe bets that companies often rely on aren’t always as “safe” as they may seem.