SteelSeries will give commissions to streamers who use — and hawk — their gear

Streamers have a new way to make some cash.

Gaming peripheral creator SteelSeries announced a new affiliate program today. Any streamer who takes part in it that uses SteelSeries products can earn a commission off sales made via links on their streams. With game-streaming on sites like Twitch and YouTube becoming a big industry, with millions of viewers tuning in to watch other people play (Twitch alone had a peak concurrent audience of 2.1 million people in 2015), this move gives you an idea of how game companies are evolving their advertising plans.