SteelSeries is branding its latest gear with the Evil Geniuses esports name.
Categories

SteelSeries teams up with Evil Geniuses esports team on gaming gear

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

SteelSeries has teamed up with the Evil Geniuses professional esports team to create special editions of gear for gamers.

SteelSeries will create special editions of the Arctis Headband, Rival 300 gaming mouse, Apex M500 keyboard, and the QcK+ gaming mousepad. The deal is the latest to show that esports teams are creating weighty brands that resonate with gamers, and companies are moving to get the teams to promote their wares. Rival Turtle Beach, which has the lead market share in headset in the U.S., recently sponsored the Optic Gaming esports team.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.