StatusPro partners with Bidstack on virtual stadiums in NFL Pro Era

StatusPro announced today that it’s partnering with Bidstack Sports and the Washington Commanders on a new form of in-game advertising in its licensed VR title NFL Pro Era. Bidstack’s new tech will allow NFL franchises to control the marketing within virtual stadiums used in licensed products. This means that in-game stadiums will feature direct analogues of the advertising in their real-world counterparts.

Bidstack’s platform gives franchises the ability to manage what appears in their virtual stadiums. NFL Pro Era plans to integrate Bidstack’s technology into its 30 virtual stadiums starting this season. The Commanders will be the first franchise to synch their real and virtual stadiums using Bidstack’s platform. According to Bidstack, this will also increase realism for players.