Startup aims to bring Call of Duty-like tech to live paintball games

A new startup wants to marry the high-tech, soldier-tracking features from video games like Call of Duty to real-world combat activities like paintball, airsoft, and laser tag.

Innovis Labs has launched an Indiegogo crowdfunding campaign to raise money for its Project Overwatch. With Overwatch, players will be able to attach their iPhones to their paintball or airsoft guns and then track the real-time movement of other players on the battlefield, much like how gamers can view rivals on a minimap radar screen in Call of Duty or Battlefield military games. The creators bill the tech as the next generation in interactive and social gaming, and they hope to tap the enthusiasm of 25 million airsoft, paintball, and laser tag players around the world.