‘Star Wars: The Force Awakens’ debut sends franchise game sales soaring

Gamers can’t repel hype of that magnitude!

Star Wars games generated a serious amount of revenue during the week of The Force Awakens release, according to app-marketing intelligence firm SensorTower. The company used its platform — which can help developers understand how apps perform — to see that mobile Star Wars games all benefited from the new movie’s December 18 debut. Revenue for these apps were up, on average, 51 percent on that Friday from the previous two Fridays. Galaxy of Heroes, Force Collection, and Commander — Worlds in Conflict were the three games that saw the most with $186,000, $56,000, and $43,000 in revenue in the United States, respectively. This is a trend we’ve seen before for movies in the Marvel Cinematic Universe, and Disney was obviously ready to take advantage of the unprecedented excitement for Episode VII to capture as much of the $30 billion mobile gaming market as possible.