Star Wars characters are the epic finale for Disney Infinity 3.0

Disney isn’t messing around. It is launching three major Star Wars “play sets” that go with the family-friendly Disney Infinity 3.0 Edition toy-game platform that is coming later this year.

These play sets are essentially full video games that blend Star Wars toys with video games, and they are part of a gargantuan Disney strategy to dominate the $3 billion “toys to life” market — a major and growing revenue stream in gaming.