Ada Duan of Disney's Lucasfilm and John Blackburn of Avalanche Studios.
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Star Wars characters are the epic finale for Disney Infinity 3.0

Disney isn’t messing around. It is launching three major Star Wars “play sets” that go with the family-friendly Disney Infinity 3.0 Edition toy-game platform that is coming later this year.

These play sets are essentially full video games that blend Star Wars toys with video games, and they are part of a gargantuan Disney strategy to dominate the $3 billion “toys to life” market — a major and growing revenue stream in gaming.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.