It looks like Star Wars was a wise investment for Electronic Arts.
Star Wars: Battlefront, the multiplayer shooter from developer DICE, surpassed 13 million copies sold to retailers, according to the publisher’s quarterly financial results. This helped once again push EA to take the spot as the No. 1 publisher on PlayStation 4 and Xbox One in 2015 for the “Western World.” Of course, sold-in to retailers does not mean that 13 million people purchased a copy of Star Wars: Battlefront. At the same time, EA never made any predictions about its sell-through rate to consumers.
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