Star Stable Entertainment broke a lot of rules when it launched in 2012. It created an online horse game, Star Stable, for girls and young women. It charged a subscription fee and built its own game engine. And it stayed online rather than diving into mobile with a million other competitors.
“People advised us not to do it,” said Fredric Gunnarson, the chief executive of Star Stable Entertainment, in an interview with GamesBeat. “We did it anyway.”
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