Stanley Pierre-Louis is acting CEO of the game industry lobbying group, the ESA.
Stanley Pierre-Louis is now CEO of the game industry lobbying group, the ESA.
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Stanley Pierre-Louis — ESA’s new chief believes that E3’s center will hold

The Entertainment Software Association, the game industry’s lobbying group and the creator of the big E3 trade show, named Stanley Pierre-Louis as its new president and CEO. We talked with Pierre-Louis about how he stepped into the roll last fall after the departure of longtime CEO Mike Gallagher.

It’s a big job, as the ESA represents the game companies that generate $43.4 billion in annual video game sales in the U.S. Pierre-Louis has to make sure that the ESA does a good job with the Electronic Entertainment Expo (E3), coming up in early June. That means making sure the cavernous Los Angeles Convention Center is full of exhibits, game industry people, and fans.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.